The secret to resume objectives


Mission statements, objectives, overviews, or any of the other versions of your experience summaries can be the most difficult part of a resume. What do you say in one or two sentences that can catch the attention of a hiring manager and does your experience justice?

Honestly, nothing. Most of the time, you don’t need an objective.

Oftentimes your objective statement is full of subjective adjectives that the reader has no way of measuring unless they have examples or specifically see your work. Rather than use precious space on your resume to tell a debatable summary, why don’t you use that space to show them what you’re capable of? Listing your skills or results is a much better way to show rather than tell.

Most importantly, an objective usually comes off as what’s in it for you, rather than what you can bring to the hiring company. That is never the impression you want to leave with a resume or a cover letter.

Now, there is one exception to this rule – career changes. Usually objectives simply state the obvious. Your background is in marketing and you’re applying to a Marketing Director position. You don’t need to waste resume real estate on explaining the correlation. However, when your experience and skills don’t directly apply to the industry you’re looking to enter, an objective is a good way to explain the change and how your skills translate. This can also be explained well in a cover letter.

As you review your resume, be sure to evaluate the actual need of your objective statement. If you’re unsure, please contact me or purchase a professional resume.